“Ndudu yamagetsi ndi mtundu watsopano wa zinthu zamagetsi, zomwe kwenikweni ndi ndudu yamagetsi yonyamula.Imatengera kwambiri mtundu wa ndudu zachikhalidwe ndipo imagwiritsa ntchito mbali monga e-liquid, makina otenthetsera, magetsi, ndi fyuluta kuti itenthe ndi kutulutsa ma atomu, motero imatulutsa mpweya wokhala ndi fungo lapadera.
1. Mwachidule, magulu, ndi mawonekedwe amakampani a ndudu zamagetsi
Fodya yamagetsi ndi mtundu watsopano wazinthu zamagetsi, zomwe kwenikweni ndi ndudu yamagetsi yonyamula.Imatsanzira kwambiri mtundu wa ndudu zachikhalidwe ndipo imagwiritsa ntchito mbali monga e-liquid, makina otenthetsera, magetsi, ndi fyuluta kuti itenthe ndi kutulutsa ma atomu, potero imatulutsa ma aerosol okhala ndi fungo linalake.
Malinga ndi "Analysis of the Development Situation and Investment Strategy Research Report on China's Electronic Cigarette Market (2023-2030)" yotulutsidwa ndi Guanyan Report.com, ndudu zamagetsi zimagawidwa kukhala ndudu zamagetsi zamagetsi ndi zinthu zafodya zosayaka (HNB) pa mfundo zawo zogwirira ntchito.Electronic Cigarette (EC), yomwe imadziwikanso kuti Electronic Nicotine Delivery Systems (ENDS), ndi mtundu watsopano wa fodya womwe umatulutsa mpweya kudzera mumafuta a atomu kuti amwe anthu.Electronic atomized ndudu ndi kachipangizo kakang'ono kamene kamagwiritsidwa ntchito poyerekezera kapena kusintha kusuta fodya.Mfundo yake yaikulu ndikugwiritsa ntchito kutentha, ultrasound ndi njira zina kuti atomize glycerol kapena propylene glycol njira zomwe zili ndi chikonga ndi zigawo zikuluzikulu, kupanga chifunga chofanana ndi kuyaka kwa ndudu kuti anthu azisuta.Pakali pano, ndudu za atomu zomwe zilipo pamsika zimagawidwa kwambiri ndi ndudu za e-fodya komanso ndudu zotsegula.Heating Non Burning (HNB) sichimachoka ku fodya, ndipo mfundo yake yogwira ntchito ndikutulutsa ma aerosol okhala ndi chikonga mukatenthetsa fodya mpaka 200-300 ℃.Chifukwa cha kutentha kochepa kwambiri kogwira ntchito poyerekeza ndi ndudu zachikhalidwe (600 ℃) komanso zovuta zamasamba a fodya, zimakhala ndi mphamvu zochepetsera zovulaza.
Kuchokera pamalingaliro amakampani, njira yopangira mafakitale afodya yamagetsi sinakhwime, yokhala ndi zinthu zambiri komanso zovuta zamsika.Kusintha kwa kufunikira kwa ogwiritsa ntchito kwayika chitsenderezo chachikulu pakutha kwa kafukufuku ndi chitukuko;Kuchokera pamalingaliro amakampani, ndudu zamagetsi, monga choyimira chachuma chatsopano, mawonekedwe atsopano, ndikugwiritsa ntchito kwatsopano, zakhala zofunikira zowonjezera ku ndudu zachikhalidwe.
2. Kuchokera pakukula kwankhanza kupita ku chitukuko chadongosolo, makampaniwa alowa m'nthawi yokhazikika
Kukula kwa makampani a ndudu zamagetsi ku China kudayambika ku 2003, pomwe katswiri wazamankhwala dzina lake Han Li adapanga ndudu yoyamba yamagetsi padziko lapansi pansi pa dzina la Ruyan.Chifukwa cha zotchinga zochepa zolowera komanso kusowa kwa miyezo ya dziko, mtengo wopangira fodya wamagetsi ndi wotsika kwambiri, koma phindu lamakampani onse silotsika poyerekeza ndi fodya wamba, zomwe zimapangitsa kuti makampani onse afodya apakompyuta aime pagawo lililonse. za "phindu lalikulu ndi misonkho yotsika".Izi zapangitsanso kuti anthu ochulukirachulukira alowe mumsika wamakampani afodya apakompyuta chifukwa cha chidwi.Zambiri zikuwonetsa kuti mu 2019 mokha, panali milandu yopitilira 40 pamakampani opanga ndudu zamagetsi.Malinga ndi kuchuluka kwa ndalama zomwe zafotokozedwa, ndalama zonse ziyenera kupitilira 1 biliyoni.Pakati pawo, ndudu za MITO Magic Flute e-fodya zinapambana kwambiri pachaka ndi ndalama zokwana madola 50 miliyoni aku US pa Seputembara 18.Panthawiyo, ndudu zapamwamba zamagetsi pamsika, monga RELX, TAKI, BINK, WEL, ndi zina zotero, zinalandira ndalama, pamene malonda atsopano otchuka a intaneti, Ono Electronic Cigarette, FOLW, ndi LINX, omwe adatuluka mu 6.18 Nkhondo Yadziko Lonse, idalandira ndalama zokwana mamiliyoni makumi ambiri, ndipo ngakhale mitundu yambiri yodziwika bwino inali ndi ndalama.
Kumbuyo kwa chitukuko chofulumira cha mafakitale, pali malingaliro obisika a ntchito "yaukali ndi yopenga" ndi "kukula kwa barbaric" kwa opanga ndudu zamagetsi.Kuchulukirachulukira kwazinthu zabodza ndi zochitika zosatetezeka zimachitika.Mu Novembala 2019, madipatimenti awiri adatulutsa chikalata choletsa kugulitsa ndudu pa intaneti, zomwe zidachititsa chidwi kwambiri pamakampani opanga ndudu zamagetsi.Kwa makampani ambiri a ndudu za e-fodya omwe akhala pa intaneti kwa nthawi yayitali, mosakayika izi ndizovuta kwambiri.Kuyambira pamenepo, mtundu wabizinesi womwe udali wotsogola pa intaneti wafika pachimake, ndipo njira yokhayo yotulukira ndikubwerera ku mtundu wakunja.Pambuyo pake, Malingaliro Otsogolera Pakuperekedwa kwa Ma License a Tobacco Monopoly Production Enterprise for Electronic Cigarette Related Production Enterprises, Njira zingapo Zolimbikitsira Ulamuliro wa Lamulo ndi Kukhazikika kwa Makampani a Fodya Zamagetsi (Mayeso), ndi Malamulo a Electronic Cigarette Transaction Management (Mayeso). ) adayambitsidwa motsatizana, ndipo kusatsimikizika kwa unyolo wa mafakitale kunayankhidwa pang'onopang'ono.
3. Pansi pa ulamuliro wa fodya wa dziko lonse, kukwezeleza kwa opanga, kuzindikira kwa ogula okhwima, ndi kubwereza kwa malonda, kukula kwa mafakitale kukukulirakulira.
Chochita chachinayi chapadera pazochitika zazikulu 15 za Healthy China Action (2019-2030) ndikuwongolera kusuta, komwe kumamveketsa kuvulaza kwakukulu kwa kusuta kwa thanzi la anthu ndikupereka zolinga zenizeni monga "pofika 2022 ndi 2030, kuchuluka kwa anthu. kutetezedwa ndi malamulo athunthu opanda utsi adzafika 30% ndi 80% ndi pamwamba, motero" ndi "ndi 2030, mlingo wamkulu kusuta adzachepetsedwa kukhala pansi 20%".Motsogozedwa ndi ndondomeko za dziko zolimbikitsa anthu kuti aziletsa kusuta fodya, kuzindikira kwa anthu otukuka komanso thanzi labwino pakati pa anthu kukupitiriza kuwonjezeka, ndipo chiwerengero cha kusuta kwa akuluakulu chikuchepa pang'onopang'ono.Kutengera chitsanzo cha Beijing, chiyambire kukhazikitsidwa kwa Malamulo oletsa Kusuta ku Beijing kwa zaka zoposa 6, chiŵerengero cha kusuta pakati pa anthu azaka 15 ndi kupitirira mu mzindawu chatsika pang’onopang’ono.Deta ikuwonetsa kuti chiwopsezo cha kusuta pakati pa zaka 15 ndi kupitilira apo chatsika mpaka 19.9%, ndipo cholinga chokhazikitsidwa ndi Healthy Beijing Action kuti chiwopsezo cha kusuta chisachepera 20% mwa anthu azaka 15 kupita kupitilira apo pofika 2022 chakwaniritsidwa. ya ndondomeko.Pansi m'tsogolo dziko kulamulira kusuta, chiwerengero cha osuta adzapitiriza kuchepa.Popeza kuti osuta ambiri amafunikira nthawi yosinthira pamene akusiya kusuta, ndudu zamagetsi zasonyeza ubwino wake: kuwalola kuti asinthe chisangalalo cha kuyatsa ndudu ndi ndudu zamagetsi, pamene osakoka chikonga chochuluka, pang'onopang'ono kuchepetsa kudalira kwawo ndudu.Choncho, ogula ambiri amasankha ndudu zamagetsi ngati nthawi yosinthira kuti asiye kusuta.
4. Kukweza kwazinthu ndi chinsinsi cha chitukuko cha mafakitale, ndipo kubwerezabwereza kwamtsogolo kungatsimikizire momwe makampaniwa akukhalira ndi njira.
Kuyambira pomwe adapangidwa, ndudu zamagetsi sizinasiye kubwereza.Kubwereza kulikonse kudzapanga gulu lamakampani, ndipo mawonekedwe azinthu zogula zomwe zikuyenda mwachangu zikuwonekeratu.Zogulitsa zomwe zili ndi mawonekedwe owoneka bwino azinthu zomwe zikuyenda mwachangu zimasinthidwa ndikubwereza mwachangu.Makamaka ndudu zotayidwa za e-fodya zimakhala ndi mawonekedwe a zinthu zomwe anthu amagula zikuyenda mwachangu, ndipo kagwiritsidwe ntchito ka ndudu nthawi zambiri kumakhala kwa masiku ochepa.Kuphatikiza pa kukoma, mawonekedwe osinthika, ndi zina zotero, ndi njira zonse zokopa ogula.Chifukwa chake, kukweza kwazinthu ndi kubwereza ndiye chinsinsi cholimbikitsa chitukuko chamakampani afodya.
Pakadali pano, mabizinesi apamwamba akutukuka nthawi zonse ndikudutsa mu kafukufuku wazogulitsa ndi chitukuko.Mwachitsanzo, mtundu wotsogola wa ndudu zamagetsi, MOTI Magic Flute, wapeza chiphaso chamakampani apamwamba kwambiri padziko lonse lapansi poyesetsa mosalekeza pazatsopano komanso kafukufuku wasayansi.Pofika pano, MOTI Magic Flute ili ndi zovomerezeka pafupifupi 200 zopangidwa, zomwe zimakhudza mbali zosiyanasiyana monga maonekedwe a mankhwala ndi kapangidwe kake, ndipo zakhala zikugwiritsidwa ntchito pazinthu, kukwaniritsa kukonzanso kosalekeza ndi kubwereza kwa ntchito zamalonda;TOFRE Furui yakhazikitsa malo ake apadziko lonse a R&D innovation Center komanso labotale ya 2019 yomwe imagwirizana ndi miyezo ya CANS kuti ipange zinthu zabwinoko.Yakhazikitsanso ntchito zofufuza ndi ma laboratories angapo odziwika bwino a yunivesite ndipo ikupitiriza kuonjezera ndalama za R & D;Pofika pano, TOFRE Furui ili ndi ma patent pafupifupi 200, okhudza zinthu zosiyanasiyana monga mawonekedwe ndi kapangidwe kazinthu, ndipo zonse zakhala zikugwiritsidwa ntchito pazogulitsa, ndikukwaniritsa kukweza kosalekeza komanso kubwereza kwazinthu.Kuphatikiza apo, mabizinesi ena okhudzana ndimakampaniwo adayikanso ndalama zambiri pakupanga kafukufuku ndi chitukuko ndipo atulutsa zotulukapo zambiri, kuthandizira chitukuko chokhazikika chamakampani onse.Poganizira kutsutsana pakati pa kuchuluka kwa ntchito ndi nthawi, chuma cha anthu, ndi malire a gulu la patent mu ukadaulo wa atomization ndi ukadaulo wa e-liquid, kaya R&D ndikuchita bwino kwa mabizinesi ang'onoang'ono kutengera mphamvu zawo zimatha kukwaniritsa kuchuluka kwazinthu zomaliza. chinthu chofunikira kwambiri pakusinthika kwamtsogolo kwa mpikisano wamakampani.
5. Mbali ya chizindikiro ili ndi ndondomeko yokhazikika, pamene mbali yopangira ikupereka chitsanzo cha mphamvu zokhazikika
Pakali pano, mtundu wa mtundu wa ndudu za e-fodya za ku China ndizokhazikika, ndi kampani yaikulu yokha ya ndudu yamagetsi ya Yueke (RLX), Wuxin Technology, yomwe ili ndi gawo la msika pafupifupi 65.9%.SMOK, yomwe idadziyika ngati chinthu cholowera koyambirira, yapita patsogolo bwino m'zaka zaposachedwa potengera maulalo a Bluetooth pazida za e-fodya, kukonza ndi kugwiritsa ntchito mapulogalamu (Nthawi ya Steam), ndikukhazikitsa ndudu ya e-fodya. malo ochezera.Zinganenedwe kuti sizimangokhala pakupanga zinthu za ndudu zamagetsi okha, koma palinso zochita zomwe zimachitidwa mu utumiki ndi kulima chikhalidwe cha ndudu zamagetsi.Ponseponse, yachita bwino kwambiri m'misika yaku Europe ndi America, ndikumasula pang'onopang'ono makampani afodya aku China pamakampani opanga ma contract.
6. Opanga ambiri akubetcha pamisika yakunja, ndipo kukulitsa kolunjika kungakhale njira yabwino yotsegulira njira zokulira kunja.
Poyerekeza ndi malamulo okhwima omwe akuchulukirachulukira pamsika wapanyumba, msika wakunja uli ndi ogwiritsa ntchito ambiri komanso chiyembekezo chamtsogolo.Malinga ndi lipoti la "2022 Electronic Cigarette Industry Export Blue Book", kukula kwa msika wa ndudu padziko lonse lapansi kudzaposa madola 108 biliyoni aku US mu 2022. Zikuyembekezeka kuti kukula kwa msika wa ndudu zakunja kwamagetsi kudzakhalabe ndi kukula kwa 35% mu 2022, ndi kukula kwathunthu kupitirira 100 biliyoni US dollars.
Pakadali pano, ambiri opanga ndi opanga akuyamba kuyang'ana pamisika yakunja, ndipo makampani otsogola monga Yueke ndi MOTI Magic Flute ayamba kale kubetcha pamisika yakunja.Mwachitsanzo, Yueke anayesa kufufuza kunja kwa 2019. Itatha kukhazikitsidwa mu 2021, Yueke International, yomwe imayang'anira malonda a kunja kwa nyanja, yasonkhanitsa mamiliyoni a ogula m'mayiko oposa 40 padziko lonse lapansi.Mtundu wina, MOTI Magic Flute, tsopano uli ndi kufalikira kwa bizinesi m'maiko 35 ndi zigawo padziko lonse lapansi, ndi nthambi zopitilira 100000 padziko lonse lapansi, ndipo adakhazikitsanso nsanja yodziyimira payokha pazamalonda ku North America.Mapu amakono a ndudu zamagetsi zomwe zikuyenda padziko lonse lapansi zimachokera ku North America, Western Europe, Japan ndi South Korea, Middle East, Southeast Asia mpaka kumsika waukulu ku Latin America komanso Africa, ndipo mayendedwe akusesa padziko lonse lapansi akuchulukirachulukira.
Kupeza ogwiritsa ntchito apamwamba kwambiri a ndudu zakunja kunja kwa nyanja ndikofunikira.Kuchokera pamalingaliro a msika wapadziko lonse, amuna a zaka zapakati pa 25-34 ndi gulu lalikulu la ndudu zamagetsi, koma gulu lachikazi likukwera kutengera kukula kwa gulu laling'ono la ndudu, lowerengera 38%, ndipo chiwerengerochi chikuwonjezeka nthawi zonse.Kuphatikiza apo, kunena makamaka, ambiri mwa ogwiritsa ntchito ndudu za e-fodya ndi okonda masewera a esports, okonda basketball, komanso okonda mafashoni, okhala ndi zilembo zina.Chifukwa chake, kukulitsa kolunjika kolunjika kungakhale njira yabwino yotsegulira njira zapanyanja.
Nthawi yotumiza: Dec-14-2023